Stop Shipping AI Toggles and Start Fixing Workflows
Every morning my inbox feels like a yard sale of “brand new AI tools.” Each one promises to change my life (how much change does my life need daily anyway?). Each one barely makes it through a demo before I realize… oh, cool, it’s just another shiny toggle with “AI” slapped across the hero banner.
One button that “writes tweets in your voice.” Another that “turns meetings into notes.” Another that “helps you brainstorm new startup ideas” (which somehow all look suspiciously like old startup ideas with more buzzwords). There is even AI porn now with infinite toggles. I can literally create anything, anytime, but how is that helping me? In many ways, all of this decision making is actually making my life harder trying to track it all.
One of the other big issues is that most of these tools feel like engineers got bored on a Saturday night, vibe coded a feature they thought was clever, slapped “AI-powered” on it, and shipped it as a product. What they didn’t do? Stop to ask: does this actually solve anything real for people?
This leaves us with a zoo of toggles but nothing that actually makes my life easier.
The Problem With Toggles and AI Slapping
The obsession with single-task AI tools is like selling someone a single Lego brick and calling it “a house.” Sure, it clicks, but it’s not useful on its own.
Users don’t wake up thinking, I wish I had a new toggle today. They wake up thinking:
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I need to get my project done without losing my sanity.
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I need to keep my team aligned without drowning in Slack threads.
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I need to take this half-formed idea in my head and actually make it real.
- I don’t have budget for 30 developers and that is what I need. How can I cut that back to fit my budget?
If your “AI tool” doesn’t help with that, it’s just noise.
Tools Should Upgrade the Whole Game
The real play here isn’t “saving people minutes-to-hours of time.” It’s helping them rethink how they work entirely.
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Don’t give me a meeting note-taker. Give me a system that takes the conversation, extracts the decisions, and updates the project board automatically.
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Don’t give me an email auto-writer. Give me a co-pilot that knows my priorities, reminds me of what I said three months ago, and drafts something consistent with my bigger goals. Even better, make that tool a ninja at neurolinguistic programming and dissect this whole thing by overlaying psychology so this actually lands.
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Don’t give me a brainstorm bot that spits out clichés. Give me an idea partner that helps me test, refine, and prototype until something actually also lands.
This isn’t about more tools. It’s about workflow upgrades. Scratch that, it is about superhuman workflow upgrades made possible by a whole new way to think.
Shallow vs. Deep
Let’s be blunt: shallow AI tools are cheap tricks. They do one thing (usually badly) and die off as fast as they appeared. I have been bookmarking AI tools for over 2 years. I went back the other day to find one and the URL was dead. This has now happened more times than I can count. These tools sucked then, or so I thought, and now it looks as though others thought the same.
Deep AI systems? They change how you think. They don’t just take work off your plate, they reshape what the plate even looks like. They define if you even need a plate at all.
Shallow: “Here’s a toggle.”
Deep: “Here’s a why you were doing it wrong for decades and here is how we will now think of this.”
Shallow: “Now you don’t have to write meeting notes.”
Deep: “Now meetings themselves get redefined as living, adaptive decision engines touching the DNA of your thoughts.”
See the difference?
The Lens We’re Taking
So instead of pointing you toward the shiny new AI tool of the day (because let’s face it, by tomorrow there will be 50 more), our focus is different.
We want to help people:
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Identify where their workflows are actually broken.
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Understand how AI could rewire those workflows at the system level.
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Adopt tools not because they’re novel, but because they help you level up how you work and create.
Because the future isn’t a graveyard of thousands of half-baked apps. The future is a handful of deeply integrated, intelligently designed systems that make you better at being you. Oh, and by the way, you likely built those inside your own walls as we are at the spot in history where you can do that. You should do that. We absolutely help here.
Why It Matters
If AI just gives me a bunch of new toggles, then great—we’ve invented the world’s most expensive fidget spinner. But if AI gives me a new way of imagining, executing, and shipping ideas into the world, then we’ve actually moved the needle. That’s where the fun begins. So the next time you see “the latest AI tool,” ask yourself: Does this save me a tiny slice of time, or does this rewire the way I work? If it’s the first, toss it on the pile. If it’s the second, you may have found something worth keeping. And if you need help, call me.
