So I got a chance to go to a very cool Luxury Marketing Council event Om emotional branding. Incredibly cool and fascinating stuff. Highlight is that science finds overwhelmingly that emotional input guided rational thought and not the other way around. This means that your physiological response to stimulus is entirely guided by emotion. I honestly would have thought it the reverse but hey what do I know. This guy rocks. Going for the follow up workshop in the morning. Can’t wait although pool night may interfere with my enthusiasm. We shall see.
